Create a significant 360° campaign to support the image of a dynamic Czech bank and promote its main products and services.

Wittily dramatize the arrogance of foreign banks charging high fees to the Czech client and highlight Fio Bank's fair approach.

A series about foreign banking fortune hunter Gigi (Jakub Kohák) and his henchmen, who come to ripp czech clients off for their money.

• The largest monthly increase in the history of Fio Bank with 10,687 new clients per month.
• Increasing the number of clients from 333,000 to 555,000 in two years.

Complete rebranding of the Českomoravská hypoteční banka brand to the Hypoteční banka brand and find a new brand position.

We communicated the name change as a shortening. We profiled Hypoteční banka as a mortgage specialist whose services are better than those of (non-)specialists. We emphasized the uniqueness of the services with a distinctive graphic style.

The new slogan „Zkraťte si cestu domů“ became part of the logo. It was also set to music and accompanied by cartoon characters of specialists who showed how they are useful to customers when providing services. This visual style has been used since 2005 and allows for long-term 360° communication.

• Brand awareness increased by almost 300% after rebranding.
• Move to first place in the mortgage market.

Relaunch - change outdated positioning and increase sales of ATARALGIN.

Differentiate from other analgesics as a medicine for headaches and neck pain, also relieving psychological and emotional tension. Communication of unique composition. Targeting young active women. Optimising the purchase of advertising space on TV.

TV spot set in the environment of a children's tennis match. The mother overcomes her pain and the son wins an important match. Double happy ending accompanied by the headline „Your victory over headache and neck pain.“ Directed by V. Michálek.

• After the start of the campaign, sales increased by more than 52%.

Increase brand awareness and sales while respecting legislative limitations - ban on indication communication in homeopathy.

We taught people how to pronounce the complicated name OSCILLOCOCCINUM. While maintaining the budget, we increased the frequency of spots by 100% by choosing the right format.

„A musical animated 10“ spot with a winter atmosphere containing the refrain „Oscillo, Oscillo, Oscillococcinum“.

• Spontaneous brand awareness increased by 350% one month after the campaign.
• Year-on-year sales increased by 169% compared to the previous year.